The most crucial factor for your retail business’s success is its location. Your brand might offer the best products and services, but if people don’t see them, they become futile. The same fact applies to effective and successful lawn sign advertising. Do note that the right placement of your lawn signs can compensate the paucity of signs, giving your organization or business more exposure. They are more effective than many other types of advertising.
- Out of the five tips to choosing your lawn sign locations, you need to research local laws and regulations. Many US states have regulations and laws pertaining to lawn/yard signs.
- Check your local and state codes before installing the yard signs. Ensure that they stay there for long without calling for hefty fines.
- In addition to following the Supreme court ruling, target high-impact areas. The objective of any ad campaign is to generate awareness within your target audience.
- While planning the stuff, take the areas where your target audience lives or works.
- It’s also important to relocate and redistribute your signs.
Deciding the right size
To make an effective lawn sign advertising, focus on your message and design. The message must have brevity. The most effective lawn signs include a few words and phone number. Keep it aloof from unnecessary and distracting graphics.
- Apart from choosing commercially viable locations, focus on the material. Usually, you make signs with corrugated plastic, plastic bags, or carboard.
- Large plastic bag and cardboard signs find it difficult to thwart wind and harsh weather conditions.
- Experts recommend you to use corrugated plastic for yard signs.
- Most importantly, don’t forget to check local signage codes and regulations. In most cities and towns across the region, you have state and local zoning laws to regulate signage.
- The Supreme Court turned down previous rulings of the lower court about signage.
- In a nutshell, the ruling stated that any type of sign is Free Speech, which Article 1 of the Constitution shields.
- So, basically, if a government building or entity allows you to use a permanent or temporary signage, that government entity has an obligation allow every sign of similar placement and size without a single exception.
- The drift is, if your city allows political signs or real estate signs, or any type of signage, it’s bound to allow signs of similar placement and size, regardless of the content.
On the materials
Aluminum is a very strong and popular material for small lawn signs. Highly affordable and lightweight, aluminum retains its strength for a long time. It has varying thicknesses and you can use aluminum as heavy-duty and bigger signage.
Another popular material is vinyl. It’s very inexpensive and flexible. It’s easily to maintain and transform vinyl lawn signs. Although vinyl isn’t that long-lasting as aluminum, it’s still a superb advertising tool to announce your product launch or upcoming sale. It helps in grabbing attention to your storefront or retail office.
The other two materials are Dura-wood and Dibond. In recent years, many users are using Dibond as the ideal material for lawn signs.