The initial years of any business are some of the crucial ones. It’s where digital marketing specialists have to invest a great deal of their time & budget to create awareness for the brand in the digital stratosphere.
While making due investments, they often fall short when they face unique challenges which come alongside with the business. For sustaining the long term growth and increasing the success margin for such businesses, marketers & business owners need to find ways to overcome those challenges and while doing so, they often commit the most common mistakes. Today, I am going to discuss some of the common mistakes which most marketers or business owners make while beginning their digital marketing venture. I hope this article can clarify on what to avoid while setting up their own businesses.
Organize Yourself & Create Realistic Expectations
We have this bad habit of talking big when a certain client comes our way. In the wake of leaving the best impressions, we often make overpromises, and when it is time to show the results, we often fall short on commitments. At times as such, there’s nothing more than shame when we discuss results with clients.
As a digital marketing specialist starting out with our own digital marketing agency, we should never overpromise. Setting realistic expectations have many benefits & above everything else, you don’t have to end up upsetting your client along the way. Show them your honesty & explain how digital marketing is complex & can require a bit of time to show possible results for their digital presence.
Not Keeping a Backup Budget for Your Business
No matter what type of business you’re running, if you don’t have a backup budget, you may very well find yourself in the drain of disasters even before things start working out in your favor. No backup budgets are one of the reasons why many startups fail big. It’s necessary that you should be well aware of the nitty gritty’s involved with your business, where your budget is going & where you’re heading with your investments. If you’re not so sure about your budgeting, you are out of power or fuel to run your business.
Henceforth, make sure that you keep aside a proper budget to ensure your digital business is successful.
Choosing the Right Hosting Platform for Your Business
Do you know how many businesses fail to get potential leads just because their websites are hosted on low budget/unreliable hosting platforms? What if you’re running a digital marketing service or some other kind of platform where the audience is constantly online? Having the wrong hosting platform can have quite the detrimental impact on your site’s performance & you can eventually experience a downside.
It’s why we always recommend our clients & business owner friends to host their websites on a stable hosting platform such as an affordable dedicated server which gives them a separate environment.
The right hosting platform can bring a lot of business by ensuring your site doesn’t experience downtime.
Don’t Try to Become One Size Fits All
As digital marketers, we want to let our clients know that we can do everything for them. We can perform SEO, generate valuable content, create PPC campaigns, run social media ads, handle email marketing & just about everything in between. Heck, we also express how we can handle their WordPress issues.
That’s quite a lot to offer to a client as a digital marketing. Yet, clients are going to be skeptical about you. Why? Are you familiar with the idiom, “Jack of All Trade is a Master of None.”
Here’s the type of perception which you’re going to leave on clients so don’t try to be a one size fits all.
Don’t Sign Long Term Contracts with Service Providers
If you’re the kind of company which is struggling with maintaining clients, then might we recommend that you don’t sign up long contracts with service providers. Why do we encourage you not to do that? It’s because you never know when the days are going to be good and when they are going to be bad.
While the good days can be profitable, the bad ones can take away your investments.
And amid the struggle of survivability of your business, you don’t want to end up people waiting for payments at the service end of your company. So if you’re the kind of person who greatly relies on service providers, then might we recommend that you don’t get into any long-term contracts with them.
Keep things clear with them by working through a project based model. Until things start becoming stable, don’t commit for any long term contracts with your service providers whatsoever.
So there you go, here are some of the pitfalls which I believe are necessary to avoid when you’re starting out with your digital marketing agency. These points are not only applicable for a digital marketing firm but you can consider them for almost any kind of business you’re planning to begin with.