Next time you visit a retail store, pay attention to where your eyes are drawn. It is a known fact that ingenious Custom Packaging can attract buyers significantly. At many superstores, you will find freestanding shelves occupied with custom made boxes that display various products. Usually they belong to different brands but at times, they can also be products from the same brand with their uniquely crafted boxes for their each offered product. Meanwhile, if analyzing from the perspective of the buyer, it is surely convenient to just grab a product which is prominently displayed instead of running down the aisle and weigh each brand’s pros and cons to find your required item. So how and where you present your product in stores make a consequential difference in your sales.
In this fast paced world where nobody has time to evaluate every small purchases, people usually buy the product which grabs their attention first in the store and does not bother looking for the same product offered by different brand which is not quite accessible to them. So you should specifically focus on your packaging and Custom Printed Boxes are the way to seal your impactful brand statement and visible product presence in store.
How Custom Boxes Serve in Your Business Favour?
Packaging can be considered as your product’s ‘silent salesman’ in the market. It speaks for your product and creates your brand statement. Through its impactful approach, it can pull customers significantly towards it without having you to invest much effort into it. Even the minimalistic packaging and distinct features can enable you to achieve your business goals eloquently.
Let’s see how Custom Packaging services can empower you to mark your exclusive market space:
- Select the Right Size of Boxes
When you go for Custom Packaging services, you get the opportunity to select everything regarding your Custom Printed Boxes yourself. From packaging material, features to size and style, everything can be shaped according to your preferences and specific product requirements. So you can select the size of the product packaging which is just ideal for your product. You don’t have to compromise on product packaging like it can become the case in standard packaging sometimes. You can have your boxes produced in the sizes which are fit for your products.
- Put your Logo Properly on Your Custom Boxes
Placing a logo on your packaging can have significant impact on your clients and sales eventually. Logo is basically a crux of your brand’s purpose, vision and mission. It conveys your message briefly to your audience and if it is placed right then it can create very impactful brand image which will accommodate your customers in remembering your brand as well as help them build reliable trust on your brand. As well placed logo evokes the feeling of brand superiority and reflects the message that the product is offered by some authentic company – thus, convincing buyers about the product quality.
Meanwhile, there are some spots where attention is most instantly drawn making them the ideal logo placement places; the exact center space or top left corner of the packaging.
- Add Stickers and Inserts for Personalized Effect
Other than carefully crafted box styles and sizes, another element can bring a lot more prominence in your packaging; inserts and stickers. These features will empower you in developing a more personalized relation with your clients through your packaging. Retaining existing clients is normally much cheaper and wiser than investing huge budgets into attracting new ones. Just with a little thank you note and sticker with creative images or a motivational quote can take you long places.
These features will also excite the receivers and trigger them to share their unboxing experiences on social media sites. This is especially golden opportunity for small scaled businesses or startups to reach larger audience. Moreover, in today’s internet driven world these little gestures can really help you win millions of hearts fortnightly.
- Incorporate Fillers for Firm Safety
Every product has different requirements therefore, different approach should be acquired to manufacture each product’s custom packaging. Some products are not such vulnerable that extra cushioning and fillers are mandatory to keep them intact even when packed inside the custom packaging. However, some high end and sensitive products like perfumes and watches may require fillers to keep them in place so the potential risks can be eliminated to ensure complete safety of the product during transportation. While availing Custom Packaging services, you can add whatever things you find suitable for your product can be added to increase your product
- Design Your Boxes in Your Own Way
In short, ultimate benefit is that you can design your boxes in style you prefer. You can add features you prefer, acquire box style and size you think is ideal for your product type and have your brand name displayed prominently on the top or front for creating the most innovative brand statement.
- Effective Marketing
Poor packaging can lead to bad shopping experience and it won’t matter how much qualitative is the product. Appropriate packaging is a part of product quality. Therefore you should not hesitate from investing adequate amount of budget into enhancing your product image. A well packed product speaks for itself and on the behalf of the brand it represents. It also transforms your buyers into walking live billboards who are silently advocating your brand to all the people around them.
One of the main ways that businesses these days are making their mark is by creating a branding effort that will carry over all aspects of their business. This may be a slogan, a logo, or another type of theme that will help customers relate their business to the products that they offer. Meanwhile, acquiring custom packaging services can help your business in a lot different and impactful ways. From enhancing your product visibility, making purchasing experience convenient for customers to boosting your sales by acting as effective marketing tool, they are just full-fledged bundle of perquisites for your brand that you should not miss in any chance.