Influencer marketing is one channel that is not going away, forcing every marketer to rethink how we can, and should, use influencers in marketing campaigns. The tactics we used as the outreach team of an SEO agency five years ago are certainly not the same tactics we would even consider these days, and influencer marketing is one channel that is not going away, forcing every marketer to rethink how we can, and should, use influencers in marketing campaigns.
Influencer marketing is essentially social media word-of-mouth promotion. When marketers try to exploit an audience by paying for what they desire rather than what is true, this backfire. The latest ASA guidelines have helped to mitigate this by requiring influencers to disclose whether (and when) a post is paid for, and in what way, in their caption.
Podcasts have grown in popularity in recent years. According to Podcast Insights, there are currently over 850,000 active podcasts and over 30 million podcast episodes. In 2019, 51 percent of Americans reported they listened to a podcast, up 20 million from the previous year (Infinite Dial). It is no wonder that influencers are getting into the podcasting game as the popularity of podcasts continues to soar. Influencers, on the other hand, have a wealth of amusing and educational stuff to distribute.
Top influencer podcasts have recently gained a lot of traction, with listeners able to engage in relevant discussions with their favorite authors. Influencers have jumped on board as usual, providing even more insight into their unique lives, thoughts, and experiences. If you have ever dabbled in the world of podcasts, you know how easy it is to become overwhelmed by the variety of options and genres available.
Top Influencers Podcasts
Influencers from many walks of life are dabbling in podcasting. It is also logical. Nearly 75% of those who listen to podcasts do so in order to learn something new (Statista). Because influencers are considered as experts in their fields, podcasting seems like a natural next step for them to share their knowledge with their fans. Podcasting is a terrific method for influencers to broaden their reach and keep their audiences engaged, all while establishing their position as industry experts and expanding their chances for affiliate marketing and brand collaborations.
There is a decent chance there is an influencer podcast about it, whether it is about business, beauty, fashion, or fitness. Take a peek at some of the most popular influencer podcasts. If you are an influencer, you can use this list to get ideas for your own podcast. You can also simply tune in and listen to your favorite influencers share their expertise.
Free Podcasts Online
Rather than traditional podcasts, online podcasts are more akin to radio broadcasts. Shows are broadcast live to an audience who is listening to the podcast while it is being recorded via web software. You can do this with a variety of internet software tools, and live podcasting has its advantages. Podcasting is one of the most effective ways to market your business in today’s society. The human voice may convey a sense of trust to your listeners, telling them that they are getting the best advice from an industry expert. In this regard, the recording aspect of your podcast can be a subject of concern. You can do this with a variety of internet software tools, and online podcasting has its advantages. To begin with, podcast streaming is a very new technology, so you will get noticed. It can also amass a loyal fanbase. If your content is exceptional and you give time-specific content, you can assure that you have a regular audience of brand fans.
To begin, all guests who appear on the show must arrive on time and prepared. You can come out as unprofessional if you do not. At the same time, you must be fully prepared for your segments. You will not be able to re-record any parts of your podcast, so make sure it is perfect the first time around. This makes podcast streaming difficult for beginning podcasters. Technology, on the other hand, can be a source of problems. The only technological issues you will experience if you are recording the podcast with your guest in person will be due to malfunctioning equipment. However, you may quickly eliminate any fears by examining your equipment before and after each recording.
If you do remote podcasting, you can run into more issues. Skype and other chat applications may be affected by large outages. A podcast streaming interruption during a session might be disastrous. Any guests on your show would have had to find another method to contact you due to a recent Skype outage.