Tips & Tricks for Personal Branding on LinkedIn

If you know how to use it, LinkedIn is a great tool for developing Personal Branding businesses. Thanks to the most used social network ever, you can promote your personal brand and reach thousands of interlocutors.


Building and developing your personal online brand is a fundamental step to define your positioning and increase your reputation.

LinkedIn, in particular, plays an important role in your Personal Branding strategy. 

By sharing your knowledge and values ​​through digital content, you can showcase your experience, build relationships and stand out from the crowd. 

But why is LinkedIn the ideal tool for Personal Branding?

LinkedIn as a Personal Branding tool

With more than 645 million users from over 200 countries , LinkedIn is the most used professional social network ever, just think that, according to the data that emerged in 2019, two new members are registered every second, for a total of 1 million new users per week.

Furthermore, according to HubSpot’s findings , LinkedIn is 277% more effective than other social networks in generating leads; 90% of recruiters regularly use this platform to search for staff; 122 million people have set up an interview thanks to LinkedIn; and last but not least, 35.5 million users have been hired by one of their connections.

And, if the numbers have not convinced you, know that Guida LinkedIn is based on business relationships : all the connections you have are considered 1st degree connections; whoever is connected to them is your 2nd degree connection and, inevitably, the people connected to them are your 3rd degree connections.

This mechanism offers you endless opportunities to create your professional network and, at the same time, to stay up to date on changes and innovations in the sector.

But to fully exploit the potential of this platform it is essential to understand where and how to act.

Here are some tips for maximizing your performance on LinkedIn.

Tips & Tricks

Create your profile

Since Personal Branding on LinkedIn is the main topic, the social network provides a large and flexible canvas on which to paint, in an accurate way, the image of yourself. 

Here are the fields to fill in and some little advice on how to do it best:

Professional title

Under your name you have up to 120 characters available to write your “title”. It is a sort of payoff, to stay on the branding theme, a motto to make a good first impression. What I recommend is to also enter a series of keywords that describe your area of ​​expertise, so that you can be found thanks to relevant searches.

Show your strengths but don’t overdo it.

Profile picture

According to LinkedIn, your profile is 11 times more likely to be viewed by posting a photo. 

Take a half-length shot and look straight into the camera to make eye contact with your potential interlocutors. 

Don’t assume weird poses, but don’t forget to smile!

Cover image

LinkedIn gives you the option to upload a background image to your profile. Choose one that fully reflects your personal brand.

contact info

Enter the information you deem appropriate, the information you need to be contacted by potential partners or recruiters – if you are looking for a job. You can avoid entering some information if you wish, but don’t forget – in case you have it – to insert the link to your blog or website.


LinkedIn generates an incredibly long and anonymous URL, but you can customize it to make it easy to remember and share.


Use this section to tell your story, just as you would on an “information” page. Don’t neglect entering keywords but make your description conversational and engaging to make it interesting to read.

Education and Experience

Populate the fields with the information relating to your training and work experience in chronological order, to present your references just as if you were filling out your paper CV.

Multimedia content

In both the “Education” and “Experience” sections it is possible to upload multimedia contents. Inserting photos, videos, presentations (LinkedIn allows connection with SlideShare) will make your profile stand out.

Skills and specializations

This section allows you to indicate your skills and allow your connections to confirm them. Listing your skills increases visits to your profile.

Additional information and summary elements

There is a long list of optional sections that you can add to your profile: groups, certifications, publications, projects and so much more. Enter the things you think are important credentials or conversation starters with your interlocutors.