Digital Marketing

Top 15 Most Popular Social Media Networks around the World

The world is advancing at the fastest growth rate. You can notice the touch of technology and digitalization everywhere in the world. Internet is the most popular result of digitalization. With the use of the internet, life becomes easier and more interesting.

Social media is a big part of the internet. So the need of High Quality PAV’s is increasing because there are almost 4.5 billion internet users around the world. Among them, almost 3.8 billion people use any of social media and they are increasing day by day. That means social media is a big part of 3.8 billion people’s daily life, which is huge. From this number of users, you can easily understand the popularity of social media in daily life.

Whether they allow the sharing of photos, videos, music, stories, articles, or even information, all social networks have one thing similar to their aim: to connect people and to help to link together.

Whether dedicated to individuals or professionals, each social network has been made for a particular motive. For example, social networks allow their users to communicate with each other for free, share videos, audio files, short messages, their valuable opinion, etc.

Here is a list of the 15 most popular social media networks around the world in 2021:

  1. Facebook

With its 2.5 billion monthly active users worldwide, Facebook is arguably the most popular social network that the web is known to today.

It allows you to share photos, videos, messages with friends and follow the news of your friends, following groups, and pages. As for businesses, they can depend on Facebook to communicate with their customers (sharing photos, videos, Live, etc.), carry out targeted advertising, sell their products or even serve as a customer service platform.

  1. WhatsApp

Acquired by Facebook, WhatsApp is a free mobile application allowing you to make calls and send messages for free when you have an internet connection, from and to any country in the world.

With its 2 billion monthly active users, it is the 2nd most popular social network. The application is also very secure and allows you to interact with your contacts by sharing Statuses.

  1. YouTube

YouTube is a service from Google. It is the best social media site for watching and sharing videos.

Whether it is short video clips, company videos, humorous videos, or live videos, even tutorials, YouTube has connected a huge community of people since its creation in 2005.

It now has 1.9 billion average monthly active users, making it the 3rd most popular social network globally.

  1. Facebook Messenger

Facebook’s instant messaging and chat application, Facebook Messenger, is the world’s 4th largest social network.

Facebook Messenger has 1.3 billion active users worldwide.

  1. WeChat

Going beyond the framework of a simple mobile instant chat application, WeChat now makes it possible to order a taxi, make online purchases, reserve a table in a restaurant, etc. At the same time, making payment via the application.

It is now an efficient application and one of the most used by the Chinese, with 1.15 billion active users per month.

  1. Instagram

Instagram is a mobile application for sharing photos, carousels of images, and videos.

The social network launched in 2010 has made itself known in particular thanks to its filters and photo editing options that allow anyone to make their photos more attractive before sharing. You can share these images by emails, if you are want to do marketing of any of your products. It is easier nowadays to buy email accounts and use it for your personal and public use.

Even more popular since its takeover by Facebook, Instagram has taken inspiration from a competing social network (Snapchat) to develop some features now widely used by its 1 billion active users.

  1. Tik-Tok

Launched in 2016, Tok-Tok is a mobile app allowing its users to make short videos and connect them with music, sketch/film sounds, or recordings.

The apps, like Instagram and Snapchat Stories, allows you to add effects and filters to videos.

In 2020, the apps already claimed more than 1 billion monthly active users. It is one of the social media networks that are gaining the most growth presently.

  1. Tencent Videos

Tencent videos is a video hosting and sharing service. Tencent Videos is the 8th largest social network in the world with 900 million monthly active users. It is one of the fasted growing sites.

  1. Qzone

Established in 2005, Qzone is the largest social network platform in China. It allows users to upload photos, post videos and live streaming, write blog posts, keep diaries, play games, and decorate their own space.

Among the main features, Qzone Album records record daily downloads of 650 million photos and 2 trillion photos downloaded since its launch.

Qzone has almost 632 million monthly active user accounts.

  1. Reddit

Reddit is a website for sharing links, statuses, memes, photos, and videos that make the buzz and the news.

Very popular in the United States, Reddit allows its users to “upvote” the elements that make them react the most.

Its users can put their links there and vote for other people’s links. It has more than 450 million active users.

  1. Pinterest

This social network is mostly dedicated to sharing photos and videos.

You can pin your favorite photos on a board corresponding to a theme of your choice: cooking, fashion, home, etc.

Although women mainly use this network, more and more men are consulting it to find ideas and sources of inspiration for decoration, the garden, and DIY.

Created in 2010, Pinterest now has a global community of over 325 million users.

  1. Twitter

Specializing in the sharing of Tweets, short messages of up to 280 characters that can be illustrated with photos, gifs, videos, and links, Twitter claims 322 million monthly active users worldwide.

The social network is now mainly used to share news, follow what is happening in real-time on a subject, or share short statuses with its community.

  1. Snapchat

Snapchat is a free mobile application for sharing photos, short videos with filters and even chatting without leaving any traces.

The particularity of Snapchat is that you can limit the lifespan of a photo or video message, after which the message is automatically deleted.

With Snapchat, you can also consult the professional Stories of your favorite brands to follow their news or follow the news in a much more interactive format than articles. It has around 300 million users globally.

  1. LinkedIn

LinkedIn is the leader in social networks dedicated to professional relations. Allowing you to create an online CV and connect with other professionals, the social network is also known worldwide for being very useful when looking for jobs or employees.

It is now widely used to share professional news, feedback, and even discuss topics related to the professional environment.

Launched in 2002, LinkedIn allows the development of its experiences and skills. You can also follow influential entrepreneurs and share your articles. It is now used by more than 250 million users around the world.

  1. Line

The Line is the last social network on our list. It is a free mobile application for exchanging messages, videos, voice, and video calls for free.

A direct competitor of WhatsApp because offering essentially the same features, Line stands out with its many galleries of emoticons and animated emojis, which are all the rage in Asia. It has 175 million monthly active users.

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