Successful e-commerce SEO is a process that requires correct tools and a useful strategy. With so many variables to track, it can be challenging to know where you stand in success. In this blog post, we will outline critical KPIs that you should regularly track to measure your progress and stay on top of your game!
Number of links to your site
This is a good indicator for learning your website’s visibility and the chances of potential prospects finding it. The more links, the better! You can check this by doing an Ahrefs Site Explorer or Majestic SEO Site Explorer search by adding the link to your website on the tools. Moreover, it’s a crucial part of an SEO services, where you learn about what type of content the backlinks have – do they link directly to product pages, or do they include an anchor text?
Progress on social media platforms
Social media has become one of the most popular ways people interact with brands today, so it’s crucial to be able to measure success on such platforms. Hence, it is advisable to engage with your audience there and continue to share updates. You can keep track of monthly and weekly changes in popularity, which will also depend on the time of day you share posts. Finally, monitor your total followers across social media platforms like Facebook, Twitter, and LinkedIn. You want to see a steady increase or at least some kind of growth over time!
Social media shares
This metric measures the number of times your content was shared on a social media platform, and there are different ways to count it depending on how you configure it. For instance, if an article has a Facebook and Twitter share icon at its bottom, each click would equal one Social Media Share for that particular page or post. Another way is by adding up all shares across platforms like Facebook, Reddit, Linked In, etc., which could provide an insight into what type of audience likes reading about specific topics.
Average conversion rate
For an e-commerce store, you should have these numbers readily available on your dashboards or reports. Such numbers will tell you how much revenue each visitor brings into the equation. This means more than just transactions and things like traffic sources and campaigns management, which can affect conversion rates as well, so make sure you track all the data by using relevant analytics platforms. It can be challenging to identify the areas and track conversion rates through various areas and platforms. In such cases, partnering with a reputed ecommerce SEO service provider can prove to be immensely helpful.
Average time on site and bounce rate
You must track how long customers are spending browsing pages as this will give insight into how effective your content strategy is and whether they’re reading or just scrolling. Also, keep an eye on bounce rates, which measure the percentage of people who enter a page from search engines but don’t stay there for more than one second. However, a high bounce rate should not alarm you as various factors can affect it. But, having an idea about the bounce rate and its source gives you an idea about areas that require improvement.
Number of backlinks
When another website adds a link that traces back to your site or a specific target page is called “backlink.” These links can positively impact the search engine rankings for your e-commerce store’s website. They are highly relevant in determining how well you rank with any given keyword phrase because this shows how much people trust and link back to your content.
If readers feel they have a voice and are being heard, good or bad, it can provide valuable feedback to your business. Also, it is essential to keep track of how many comments there are and what percentage of them were positive.
Using tools like Google Search Console (GSC) provides valuable insights. You can see how many pages you have, where they rank and what Google thinks of them.
Moreover, use a few keyword mapping tools, such as SEMrush and Moz. It’s important because it tells you which keywords people use when searching for a particular product or service and the most popular ones in those searches.
With so many variables to track, it can be challenging to know where you stand in success. This blog post will guide you in optimising e-commerce websites for SEO and providing some resources to make marketing easier.